Benny Gold 'Diamond' New Era Fitteds

Benny Gold is all set to open his much anticipated, first retail store this Saturday.  Rain or shine the day will be filled with skateboarding, music, tacos, drinks, and in-store exclusives! On the scene will be BG's Spring 2010 Diamond New Era fitteds in red, navy, or gray. The caps feature the BG interlock logo with all-over, top stitch, diamond pattern around the entire cap.  Green unders... you can't go wrong here.  The Diamonds will be available this Saturday (17th) and following through on-line after that.  If you SF this weekend, definitely him out.

Benny Gold
3171 21st Street
San Francisco, CA 94110 / map
(Right off Mission St.)

Images: Benny Gold

FUCT x Starter Snapback Caps

With both new and deadstock snapbacks making noise lately, FUCT, one of the OG's in this independent fashion scene, got with the one and only, Starter to re-issue some of their classic FUCT logos and graphics. The caps are constructed with wool in the old-school hi-crown style.  These two-tone gems are now shipping to official dealers. Check for these!

Images: FUCT

ELM Company Spring/Summer 2010 Headwear

Below is a look at some new headwear pieces from ELM Company's Spring/Summer 2010 offering.  Starting off with the Three Stripe fitted cap, this style is made with waxed duck canvas and features three striped stitch-down application and ELM embroidery on the side panel. The three stripe fitted cap is also offered in mustard.  Next up, ELM brings out more 5-Panels constructed out of different plaid fabrics and made to connect to their apparel line.  All pieces are now available through official ELM dealers.

Images: ELM Company

Deluxe 'La Esquina' Panama Straw Hat @ Bridge

Deluxe Clothing has released these great looking Panama Straw Hats as part of their Spring 2010 collection. These fine pieces are Deluxe branded, made and blocked in Ecuador S.A. La Esquina (The Corner) hats feature a standard to sub-fine hand woven, straw, weave and sport a short brim. The hats are finished off with a grosgrain ribbon and brass domed, Deluxe Clothing nameplate.  Available at Bridge Tokyo in S, M, & L.

Images: Deluxe

BBC Ice Cream 'Waffle' Bucket Hat

BBC/Ice Cream has just released their latest Bucket Hat printed with their classic Waffle print.  The Waffle Bucket Hat features a 3 1/2" high crown, 2" brim, crown band and constructed in classic flat top style. The bucket is made with a poly/cotton blend and fully lined in cotton. Available in four sizes at ZoZoTown and official BBC/Ice Cream stores worldwide.

Image: BBC / Ice Cream

OFFICIAL 'Neu Ruby' English Driving Cap, Winter 10 Preview

OFFICIAL unveils their latest preview of the Neu Ruby, English Driving Cap, which is part of their upcoming Fall/Winter 10 collection.  As with most silhouettes that Official offers, they always seem to add their remix to a conventional hat.  The Neu Ruby English Driving Cap is no different. Official sets out to switch things up by combining traditional brush tweed with hand-woven Guatemalan fabric.  The cap features a black/white tweed with only the left panel switched out with colorful Guatemalan fabric for an exciting pop. The result is a union of fabrics representing different cultures to create a modernized Driving / Ivy cap that dates back to the 14th century United Kingdom. Stay posted for more as Official continues to grow their hat style assortment for 2010.

Image: Official Crown Of Laurel